MARKETING FUNNEL

What is a marketing funnel?

Marketing funnel is a visualization for knowing the process of turning leads into buying customers. 

From a marketing and sales position, The goal is to capture as many leads as possible and convert those leads into sales. 

Prospective customers must be cultivated during the purchasing process. 

Simply put, they must be nurtured. And they must be nurtured during each stage of the marketing funnel process.

In a perfect world, the marketing funnel acts as a marketing cylinder. Leads convert into customers. 

But, it is not perfect. Marketers must turn prospective customers into customers.

It is important to understand that the marketing funnel is not a magic bullet. 

There is no one perfect version of it either. Some marketing funnels have many stages, while some only have a few. 

Different actions need to be taken by the consumer and the business for each stage.

Keep in mind that there have been many changes and new challenges for marketers. 

It is important to understand how the marketing funnel can be flipped to have more leads and to learn about nonlinear approaches to the marketing funnel. 

To better understand today's marketing funnel, let's establish a basic framework for it.